Volkswagen: The All-new Beetle.
You don't get very many shots at launching one of the world's most loved and iconic cars. So when we found out we were going to be a part of the team to re-introduce Volkswagen's all-new Beetle to the world, we were ecstatic to say the least.
Then, we freaked. Along with Oprah's audience, who were all given an all-new Beetle during the last season - before we were even allowed to show the Beetle's new design to the world. When we finally did get to see the all-new Beetle, we liked it. A lot. And we knew a lot of other people would too. So we let fans like all-new Beetle's "Profile Update" in a big way.